May 13, 2024

The Future of Advertising is 3D

Written by Julian Violé

In the rapidly evolving digital marketing landscape, advertisers face mounting challenges like rising costs and declining engagement. Traditional advertising methods are losing their luster, driving the need for innovative solutions. Enter 3D advertising—an emerging trend set to revolutionize how brands engage with their audience.

The Crisis in Digital Marketing

The digital advertising sector is in turmoil. With increased competition and new privacy regulations leading to the demise of third-party cookies, traditional strategies are becoming less effective. Rising costs and saturated markets are pushing brands to seek alternative solutions that captivate and engage consumers more effectively.

Why 3D Advertising is a Game Changer

3D advertising offers a dynamic and immersive way to interact with products. By enabling consumers to experience products in a three-dimensional space, these innovative ads engage users in a way that traditional two-dimensional ads cannot match. This shift from passive viewing to active interaction is pivotal in capturing consumer attention.

Key Benefits of 3D Advertising:
  1. Enhanced Consumer Engagement: 3D ads captivate users by offering an interactive and immersive experience, leading to longer engagement times and a deeper connection with the brand.
  2. Increased Conversion Rates: Interactive experiences like AR and VR have shown to significantly boost conversion rates by allowing consumers to visualize products in real-world settings.
  3. Visibility in a Crowded Market: In a digital world bombarded with ads, 3D advertisements stand out due to their novelty and engaging nature, effectively cutting through the noise.
  4. Adaptability to Privacy Changes: As marketers adapt to a post-cookie world, 3D ads provide a compelling way to engage audiences without relying on invasive tracking methods.

Real-World Success Stories:

Highlighting major brands like Ford and Adidas, we see the successful implementation of 3D advertising strategies. Ford’s augmented reality campaign for the Raptor R truck engaged young consumers on TikTok, leading to significant viral success. Adidas utilized Google Swirl for its Ultra Boost shoe campaign, resulting in a fourfold increase in engagement.

The Future of 3D Advertising in Digital Marketing

As technology continues to evolve, the potential for 3D advertising grows. With advancements in AR and VR, alongside increasing mobile accessibility, 3D ads are becoming more prevalent and impactful.


3D advertising represents a significant advancement in digital marketing, offering a unique way to engage and captivate audiences. As consumer behaviors shift towards interactive and immersive experiences, 3D advertising provides a crucial tool for brands looking to innovate and stand out.